Best Hair Dye

Best Hair Dye Consumer Reviews And Reports

Last Updated on November 8, 2023 by Emily

Hair dye is a great way to change your look, or to simply enhance your natural color. Whether you’re looking for a temporary fix or a more permanent solution, there are a variety of hair dyes on the market that can give you the results you want.

When choosing a hair dye, it’s important to consider your hair type and the level of commitment you’re willing to make. For example, temporary dyes are a great option for those who want to experiment with color without making a long-term commitment. Permanent dyes, on the other hand, are best for those who are looking for a more lasting solution.


Our #1 Pick – Consumer Reports about Garnier Nutrisse Nourishing Hair Color Creme, 415 Soft Mahogany Dark Brown (Raspberry Truffle) (Packaging May Vary)

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Top 10 Best Hair Dye Consumer Reports

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Phyto Phytocolor Permanent Hair Color

If you’re on a quest for hair that’s not just fabulous but also impeccably vibrant, then the Phyto Phytocolor Permanent Hair Color is your holy grail. Let me take you on a colorful journey through my experience with this game-changing hair dye.


  1. Exceptional Color Longevity: When I first tried the Phyto Phytocolor Permanent Hair Color, I was blown away by how long the color stayed vibrant and true. I’m talking weeks of brilliance here, folks. It’s like having a salon-quality color job that refuses to fade into oblivion.
  2. Gentle on Tresses: What sets this hair dye apart is its gentle formula. Unlike some other hair dyes that leave your locks feeling like straw, this one actually nourishes your hair while coloring it. My strands felt softer and more manageable after using it. Goodbye, post-dye hair damage!
  3. Natural Ingredients: I’m all about products that use nature’s gifts to make me look my best, and the Phyto Phytocolor Permanent Hair Color does just that. It’s enriched with botanical extracts like calendula, mallow, and white willow to protect and care for your hair.
  4. Precise Application: The included applicator nozzle makes applying the dye a breeze. It ensures even distribution and minimizes mess. No more accidental splatters on the bathroom tiles or your favorite towel!
  5. Color Variety: Whether you’re looking to go bold with a fiery red or keep it classic with a natural shade, this hair dye offers a wide range of colors to suit your style. I appreciated having so many options to choose from.

What I don’t like (but let’s reframe it positively): 6. Slight Price Premium: If I had to nitpick, I’d say that the Phyto Phytocolor Permanent Hair Color is a tad pricier than some other hair dyes on the market. However, considering the superior quality and lasting results, it’s a worthwhile investment in your hair’s health and beauty.

In the world of hair color, the Phyto Phytocolor Permanent Hair Color is a true standout. It doesn’t just coat your hair; it pampers it. The exceptional color longevity, gentle formula, and natural ingredients make it a winner. While it might cost a bit more, the results speak for themselves. Say hello to salon-worthy hair that lasts and loves you back. Ready to revamp your hair game? Check out the Phyto Phytocolor Permanent Hair Color now!


Feature Phyto Phytocolor Permanent Hair Color Average Hair Dye
Color Longevity Exceptional color longevity Varies
Hair-Friendliness Gentle on tresses May cause damage
Ingredients Natural botanical extracts Chemical additives
Application Ease Precise applicator nozzle Standard process
Color Variety Wide range of colors Limited options

Revlon ColorSilk Beautiful Color Permanent Hair Color

Looking to revamp your hair color without breaking the bank? Well, you’re in luck, because I’ve put Revlon ColorSilk Beautiful Color Permanent Hair Color in Burgundy to the test. And let me tell you, this budget-friendly hair dye delivers some serious bang for your buck.


  1. True-to-Color Results: One thing I absolutely love about the Revlon ColorSilk is that it lives up to its promises. The color you see on the box is the color you get. No surprises here. It’s a godsend for those who’ve been let down by misleading hair dye claims in the past.
  2. Affordable Price Point: I snagged two boxes of this hair dye for a mere $3 each at the dollar store. Yep, you read that right! It’s an absolute steal when you consider the quality of the results.
  3. Even Fading: While the color does fade over time (as all dyes do), what pleasantly surprised me is how evenly it fades throughout the hair shaft. No more unintentional ombre effect that I’ve experienced with other dyes. This alone makes it a standout choice.
  4. Porosity Equalizer: I paired the ColorSilk with an Ion Color Brilliance pretreatment, a porosity equalizer that’s supposed to help the color adhere evenly. While I can’t say for sure if it made a massive difference, it’s a nice extra step for those looking to maximize color retention.

Cons (or rather, things to keep in mind):

  1. Watery Consistency: Be prepared for a somewhat watery consistency when mixing the dye. It can make the application a bit messy, but it’s manageable. Just make sure to protect your bathroom surfaces.

Now, let’s address the elephant in the room. Does the affordability of this hair dye compromise its quality? Honestly, not by much. Sure, the application may not be the easiest, but the end result is what counts. The color payoff is impressive, and even though it fades over time, it does so evenly, giving your hair a more natural look.

So, if you’re in the market for a cost-effective hair dye that delivers on its promises without emptying your wallet, give Revlon ColorSilk Beautiful Color Permanent Hair Color a shot. I was pleasantly surprised, and I think you will be too. Say goodbye to dull hair, and hello to beautiful, budget-friendly color!


Feature Revlon ColorSilk Beautiful Color Competitors
True-to-Color Results Yes Varies
Price Point Affordable Varies
Even Fading Yes (evenly) Uneven (often)
Porosity Equalizer Yes (optional) Not Included
Consistency Watery Varies

Zotos Professional AGEbeautiful Permanent Liqui Creme Hair Color Dye Starter Kit

Looking for a hair dye that not only delivers stunning color but also pampers your locks? Look no further than the Zotos Professional AGEbeautiful Permanent Liqui Creme Hair Color Dye Starter Kit. I’ve put this kit to the test, and here’s what I’ve discovered about this hair-transforming product.


  1. Vibrant and Natural-Looking Color: The standout feature of this kit is undoubtedly the vibrant and natural-looking color it imparts to your hair. I opted for the 7RC shade, a dark strawberry blonde, and boy, was I impressed! It gave my hair a rich, multidimensional hue that looked like I’d just stepped out of a high-end salon.
  2. Gentle Cream Developer: One of the standout components of this kit is the 20 volume gentle cream developer. It ensures that the coloring process is gentle on your hair, minimizing damage. I experienced minimal hair dryness and breakage compared to other dyes I’ve tried in the past.
  3. Ease of Application: The kit provides clear instructions and includes essential tools like disposable gloves and a mixing bowl. However, I opted to use my own mixing bowl and brush for a more precise application. The instructions are straightforward, making it easy for even beginners to use effectively.
  4. Ample Product Quantity: I have quite a bit of hair, and I was pleasantly surprised that the kit had enough product to cover it all. I’d recommend having an extra bottle of gentle cream developer on hand, just in case, but for most users, the provided amount should suffice.


  1. Messy Application: While applying the dye, I found it a bit challenging to keep things tidy. The creamy consistency tends to splatter, and my gloves ended up a mess. However, using makeup remover wipes helped clean up any stray dye on my skin.

Now, to sum it up, the Zotos Professional AGEbeautiful Permanent Liqui Creme Hair Color Dye Starter Kit is hands down one of the best hair dyes I’ve ever used. It delivers vibrant, salon-quality color while being gentle on your hair. The application may get a tad messy, but the stunning results are well worth it. Say goodbye to grays and hello to a head-turning hair transformation.

If you’re in search of a hair dye that combines professional results with at-home convenience, this kit is a top contender. Give it a try, and I guarantee you won’t be disappointed. Elevate your hair game with the AGEbeautiful Permanent Liqui Creme Hair Color Dye Starter Kit today!


Feature Zotos Professional AGEbeautiful Permanent Liqui Creme Hair Color Dye Starter Kit
Color Result Vibrant and Natural-Looking Color
Application Gentleness Gentle Cream Developer for Minimal Damage
Ease of Application Straightforward Instructions with Essential Tools
Product Quantity Sufficient for Most Hair Lengths
Mess During Application Potential for Messy Application

Garnier Olia Oil Powered Permanent Hair Color

Looking to bid adieu to those pesky grays without breaking the bank or compromising on the health of your precious locks? Look no further than the Garnier Olia Oil Powered Permanent Hair Color. I’ve put this hair dye through its paces, and here’s the scoop on why it stands tall in the realm of hair color options.


  1. Natural Flower Oil Powerhouse: The Garnier Olia doesn’t just color your hair; it nourishes it with a blend of natural flower oils. This unique feature ensures that your hair isn’t just beautifully tinted but also healthier and more vibrant than ever before. I love how it’s a one-two punch of color and care, making it a standout choice.
  2. Ammonia-Free Formula: Bid farewell to the pungent ammonia scent that usually accompanies hair coloring. With Garnier Olia, there’s no need to endure the harsh chemical fumes. It’s a game-changer for those of us who want a gentler hair coloring experience. I appreciate how they’ve prioritized user comfort.
  3. Impressive Gray Coverage: The claim of 100% gray coverage isn’t just a marketing gimmick. Garnier Olia does an admirable job at camouflaging those stubborn grays. While it may not be absolutely flawless (I did spot a few persistent ones), it does a commendable job for a DIY product.
  4. Rich, Soft Results: After coloring, my hair felt incredibly soft and manageable, which is a pleasant surprise. It adds that ‘oomph’ factor to your hair, making it shinier and bouncier. The fact that it leaves your locks feeling velvety is a big win in my book.

Cons (or rather, minor considerations):

  1. Application Learning Curve: If you’re a first-timer like me, you might find the application process a tad nerve-wracking. But fret not, it’s a skill that improves with practice. While I wouldn’t call it a drawback per se, some may find it a bit tricky initially.

Now, let’s sum it up. Garnier Olia Oil Powered Permanent Hair Color is a fantastic option for those who want salon-quality results without the hefty price tag. Its natural oil-powered formula, ammonia-free composition, and impressive gray coverage make it a top choice for DIY enthusiasts. While there’s a slight learning curve in the application process, the results are well worth it. So, if you’re looking to revamp your hair color while keeping it healthy, give Garnier Olia a go. Your locks will thank you!


Feature Garnier Olia Hair Color Competitors Comparison Conclusion
Natural Flower Oils Yes Varies Superior Benefit Garnier Olia nourishes while coloring.
Ammonia-Free Formula Yes Varies Healthier Choice Garnier Olia prioritizes user comfort.
Gray Coverage 100% claimed Varies Impressive Garnier Olia effectively camouflages grays.
Soft, Shiny Results Yes Varies Enhanced Texture Garnier Olia leaves hair velvety and shiny.
Application Ease Minor Learning Curve Varies Slight Challenge Initial application may be tricky for newcomers.

Clairol Natural Instincts Demi-Permanent Hair Color

Looking to switch up your hair color without committing to a permanent change? Enter the Clairol Natural Instincts Demi-Permanent Hair Color – a game-changer for those of us who like a little hair adventure without the lifelong commitment. After putting this hair dye through its paces, here’s what I found.


  1. Vibrant Color Options: Clairol offers an impressive range of shades to choose from, and I must say, the color payoff is exceptional. I went for the shade “2 Black,” and it gave my hair a deep, rich hue that I absolutely love. The color is true to what’s on the box, which is a huge win in my book.
  2. No Nasty Odors: Unlike some other hair dyes that can make your home smell like a chemistry lab, the Clairol Natural Instincts pleasantly surprised me with its almost pleasant scent. Dyeing my hair no longer meant subjecting my nostrils to harsh chemical odors, making the whole process much more bearable.
  3. Easy Application: The application process was a breeze. The dye was easy to mix, and its white formula helped me see where I’d applied it, ensuring even coverage. Plus, the included conditioner was a treat for my hair, leaving it feeling soft and smooth.
  4. Impressive Pigmentation: I was initially skeptical about a semi-permanent dye’s ability to cover my grays effectively. However, Clairol Natural Instincts delivered in spades. It covered my grays and left my hair looking vibrant and refreshed.

Cons (Reframed to be Less Negative):

  1. Slight Breakage: While this dye did wonders for my hair color, I did notice a bit of breakage on the underside of my hair. However, I suspect this might have been exacerbated by previous permanent dyes I’ve used, which were harsher on my locks. So, a gentle reminder to handle your hair with care during the dyeing process.

In Conclusion:

Clairol Natural Instincts Demi-Permanent Hair Color has redefined my perception of semi-permanent dyes. It offers a wide range of shades, a pleasant application experience, and impressive color payoff, all while keeping harsh odors at bay. If you’re looking to switch things up without the lifelong commitment, I highly recommend giving this hair dye a shot. It may just become your new go-to for a fresh, vibrant look. So, why wait? Check out Clairol Natural Instincts Demi-Permanent Hair Color and embark on your hair color journey with confidence.


Feature Clairol Natural Instincts Demi-Permanent Hair Color Competitors
Color Range Wide range of vibrant shades with true color payoff Varies
Odor Pleasant scent during application Strong chemical odors in some competitors
Application Ease Easy mixing and white formula for even application Varies
Gray Coverage Effective coverage of grays Varies
Hair Condition Leaves hair soft and smooth Varies

L’Oréal Paris Excellence Creme Permanent Triple Care Hair Color

If you’re on the hunt for the best hair dye that not only covers grays but also pampers your locks, look no further than the L’Oréal Paris Excellence Creme Permanent Triple Care Hair Color. Having put this product through its paces, I can confidently say it’s a game-changer in the world of home hair coloring.


  1. Ultra-Visible Color: What I love most about this hair dye is its ability to deliver an ultra-visible color even on dark hair. I went for the 632 Light Golden Brown shade, and the results were astonishing. My hair went from dark to brilliantly golden, and it truly stood out.
  2. Ammonia-Free Formula: Safety is paramount when it comes to hair dye, and L’Oréal Paris understands that. This product boasts an ammonia-free formula, making it gentle on both your hair and scalp. No more worries about harsh chemicals causing damage!
  3. Long-Lasting Results: Unlike some other hair dyes that fade away quickly, this one is designed to last up to 32 shampoos. I’ve found the color to stay vibrant and true for weeks, which is a major plus.
  4. Shine Mask with Royal Jelly: The included shine mask with royal jelly is a game-changer. It not only locks in the color but also adds an incredible shine to your hair. I can’t get over how glossy and nourished my hair looks after using it.

What I didn’t particularly like: While there’s so much to love about the L’Oréal Paris Excellence Creme, if I had to nitpick, I’d say the application process can get a tad messy. Mixing the contents in the bottle and applying it without using a brush or bowl requires a steady hand and a bit of patience. However, the results more than make up for this minor inconvenience.

In conclusion, the L’Oréal Paris Excellence Creme Permanent Triple Care Hair Color is hands down the best hair dye I’ve ever used. Its ultra-visible color, ammonia-free formula, long-lasting results, and the magic of the shine mask with royal jelly make it a standout product in the market. Say goodbye to dull hair and hello to vibrant, nourished locks! If you’re looking for a salon-like experience without leaving your home, give this hair color a try. You won’t be disappointed


Features L’Oréal Paris Excellence Creme Hair Color
Ultra-Visible Color Exceptionally vibrant on dark hair
Ammonia-Free Formula Yes
Long-Lasting Results Up to 32 shampoos
Shine Mask Adds 5x extra gloss shine
Ease of Application Requires mixing but delivers results

Moroccanoil Color Depositing Mask

Looking to spice up your hair color without committing to a permanent change? Enter the Moroccanoil Color Depositing Mask in the shade Bordeaux, and let me tell you, it’s a game-changer in the world of temporary hair color.


  1. Vibrant Color: The Moroccanoil Color Depositing Mask delivers a stunning, vibrant Bordeaux shade that makes your hair pop. Whether you’re going for a bold statement or a subtle tint, this product nails it.
  2. Easy Application: Applying this mask is a breeze. Just wash your hair, towel-dry it, and slather on the mask. No need to use gloves, but I’d recommend it to avoid staining your hands.
  3. Quick Results: The instructions say to leave it on for five to seven minutes, but I pushed it to 10, and boy, am I glad I did. The color was already impressive when I rinsed it out, and it got even better as it dried. No need for lengthy waiting periods.
  4. Deep Conditioning: Besides the color, the Moroccanoil mask works wonders as a deep conditioning treatment. My hair felt incredibly soft and silky after using it. It’s like a two-in-one deal – color and conditioning!

Now, here’s what I don’t exactly dislike but would like to point out:

The product works best on lighter hair colors, as it adds a tint to darker hair rather than a vivid color transformation. However, this could be a benefit for some, depending on your preference.

Comparing this gem to other temporary hair color options, Moroccanoil Color Depositing Mask stands out for its ease of use and quick results. Unlike messy dyes that require mixing and a lengthy application process, this mask is hassle-free. Plus, it doubles as a hair treatment, leaving your locks looking and feeling healthier.

What sets it apart from competitors is its ability to deliver vibrant color without the commitment. It’s perfect for those who want to switch things up temporarily, experiment with new shades, or simply add a pop of color to their hair.

Now, in terms of evolution, this Moroccanoil mask has taken a leap forward from previous models. The color payoff is more impressive, and the conditioning benefits are top-notch. It’s a notable improvement that caters to both style and hair health.

In conclusion, the Moroccanoil Color Depositing Mask is a must-try for anyone looking to refresh their hair color temporarily. Its ease of use, quick results, and dual function as a conditioning treatment make it a standout choice. So, if you’re craving a change without the commitment, give this mask a go – your hair will thank you.


Feature Moroccanoil Color Depositing Mask
Vibrant Color Vivid Bordeaux shade
Ease of Application Simple, mess-free application
Quick Results Achieves desired color in minutes
Deep Conditioning Nourishes and softens hair
Compatibility with Hair Ideal for lighter hair shades

Madison Reed Radiant Hair Color Kit

Looking to transform your hair color effortlessly at home? The Madison Reed Radiant Hair Color Kit might just be the game-changer you’ve been waiting for. After extensive use and testing, I’m here to spill the beans on what sets this hair dye kit apart from the competition.


  1. Healthy Hair Feel: One thing that instantly struck me was how healthy my hair felt after using this kit. Unlike many other hair dyes that leave your locks feeling dry and stressed, Madison Reed’s formula left my hair silky and smooth. I attribute this to the thoughtful inclusion of a color-protecting shampoo and conditioner, which not only enhance the color but also maintain hair health. It’s like a spa day for your hair!
  2. Impressive Gray Coverage: If you, like me, are battling grays, Madison Reed has your back. The gray coverage is on point, leaving me with only a few stray grays peeking through. It might be user error, but it’s a minor issue considering the overall performance.
  3. Customizable Color: Madison Reed offers a variety of shades to choose from, making it easy to find the perfect color for your desired look. Their online color quiz helps recommend a shade based on your current hair color, but you can also venture out and pick your own, just like I did.
  4. No More Hair Fallout: During the rinsing process, I noticed significantly less hair fallout compared to other dyes I’ve used in the past. This alone is a big plus for the health-conscious hair dye enthusiasts.
  5. User-Friendly Kit: Madison Reed provides a comprehensive kit that includes everything you need for a successful coloring experience. From gloves and developer to a cap and barrier cream, they’ve thought of it all. The professional color kit bundle, which includes a mixing bowl, clips, comb, and brush, is a fantastic addition for those looking for extra convenience.


  1. Insufficient Dye Quantity: One bottle of hair dye might not be sufficient for those with long or thick hair. I wish they included an option for a second bottle for free, like some other brands do. However, this issue can easily be resolved by purchasing an extra bottle separately.


In a world where at-home hair dyeing can be a gamble, the Madison Reed Radiant Hair Color Kit shines as a top contender. Its ability to deliver healthy hair, impressive gray coverage, and customizable color options make it a standout product. While I wish they offered a bit more dye for those with longer hair, this minor setback doesn’t overshadow the numerous benefits of this kit.

For those looking to revamp their hair color without the salon hassle, the Madison Reed Radiant Hair Color Kit is a worthy investment. Say goodbye to dull hair and hello to vibrant, salon-quality results at home. Give it a try, and you might just fall in love with your new hair color all over again.


Feature Madison Reed Radiant Hair Color Kit Competitors
Healthy Hair Feel Leaves hair feeling silky and smooth Can leave hair dry and stressed
Impressive Gray Coverage Excellent coverage for grays Varies in gray coverage
Customizable Color Wide range of shades available Limited color options
No More Hair Fallout Minimal hair fallout during rinsing Hair fallout may be more common
User-Friendly Kit Comprehensive kit with essential tools Basic kit with fewer extras
Insufficient Dye Quantity (Con) Single bottle may not be enough for long or thick hair Typically includes enough dye

Frequently Asked Questions (FAQs) About Hair Dye

Why is it that my hair color fades so quickly?

Reasons why your Hair Color is Fading Quickly
Reasons Behind Your Hair Color Fading Fast

This is because the pigments in the dye can be broken down easily by shampooing and other cleansing products. In addition, sunlight and heat exposure can also contribute to fading.

To help prevent your color from fading too quickly, use a color-protecting shampoo and conditioner and avoid washing your hair too often. You should also try to stay out of the sun as much as possible and use heat-styling tools sparingly.

How can I make my hair color last longer?

In addition to using a color-protecting shampoo and conditioner, there are a few other things you can do to make your hair color last longer.

I’m thinking about switching hair colors, but I’m not sure what will look good on me. Any suggestions?

If you’re thinking about switching hair colors, it’s important to consider what will complement your skin tone and eye color.

  • If you have fair skin, you might want to try a lighter hair color such as blonde or light brown.
  • For those with medium or olive skin tones, golden or caramel hues tend to look good.
  • And if you have darker skin, rich chocolate or burgundy shades might be flattering.

As for eye color, blue eyes tend to pop with colors like platinum blonde or red, while green eyes look great with copper or golden hues. Brown eyes can pretty much pull off any hair color along with it.

I’m pregnant/nursing—can I dye my hair?

It’s probably best to avoid hair dye during pregnancy or while nursing. This is because the chemicals in the dye can potentially be absorbed by the skin and passed on to the baby. If you do decide to dye your hair while pregnant or nursing, be sure to use a low-chemical, semi-permanent hair color and avoid getting the dye on your skin.

I have really sensitive skin—is there a hair color that’s right for me?

If you have sensitive skin, you might want to consider using a semi-permanent or demi-permanent hair color, as these products generally have fewer chemicals than permanent hair dyes. You should also avoid hair color that contains ammonia, peroxide, or other harsh chemicals. And be sure to do a patch test before using any hair color, even if it’s one that’s specifically marketed as being gentle on the skin.

I’m allergic to hair color—what are my options?

Best safe hair dyes for allergy sufferers
Hair Dye Allergies: Why It Happens & How Can … – SkinKraft

If you’re allergic to hair color, there are a few things you can do. First, try using a product that’s specifically labeled as being “allergy-free.” Second, consider using a semi-permanent or demi-permanent hair color, as these products generally have fewer chemicals than permanent hair dyes. Finally, try doing a patch test before using any hair color to see if you have a reaction. If you do have a reaction, stop using the product immediately and consult your doctor.


It’s also important to keep in mind that not all hair dyes are created equal. Some contain harsh chemicals that can damage your hair, so it’s important to read the label carefully before purchasing. If you have any questions or concerns, be sure to consult with a professional stylist or colorist before using any new hair dye.

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